‘We’re All Trying to Find the Guy Who Did This’

Good piece and great headline by Charlie Warzel at The Atlantic:

The social-media hall monitors have been so restrictive on “topics of immigration and gender that they’re out of touch with mainstream discourse,” Zuckerberg said with the zeal of an activist. He spoke about “a cultural tipping point towards once again prioritizing speech” following “nonstop” concerns about misinformation from the “legacy media” and four years of the United States government “pushing for censorship.” It is clear from Zuckerberg’s announcement that he views establishment powers as having tried and failed to solve political problems by suppressing his users. That message is sure to delight Donald Trump and the incoming administration. But there’s one tiny hitch. Zuckerberg is talking about himself and his own policies. The establishment? That’s him.

The changes to Meta’s properties, including Facebook, Instagram, and Threads, are being framed by the CEO as a return “to our roots around free expression.” This bit of framing is key, painting him as having been right all along. It also conveniently elides nearly a decade of decisions made by Zuckerberg, who not only is Meta’s founder but also holds a majority of voting power in the company, meaning the board cannot vote him out. He is Meta’s unimpeachable king. [...]

Zuckerberg’s personal politics have always been inextricably linked to his company’s political and financial interests. Above all else, the Facebook founder seems compelled by any ideology that allows the company to grow rapidly and make money without having to take too much responsibility for what happens on its platforms. Zuckerberg knows which way the political wind is blowing and appears to be trying to ride it while, simultaneously, being at least a little bit afraid of it.

Exactly what I meant by Zuckerberg’s zigging and zagging and now back to zigging in my piece earlier this week on Meta’s policy about-face.

★ Saturday, 11 January 2025