Meta Teases ‘Edits’, an Upcoming Video Editing App to Rival CapCut

Wes Davis, writing at The Verge, under the headline “Instagram Announces a Blatant CapCut Clone”:

Instagram head Adam Mosseri just announced a video editing app called Edits. Mosseri said the app is meant to rival CapCut, a video editing app that went offline along with TikTok. Edits is available for preorder on the iOS App Store.

I don’t use CapCut (and can’t download it now), so I can’t judge whether the screenshots of Edits indicate that it’s a copycat of CapCut (say that five times fast), which would be pretty funny coming so closely on the heels of Zuckerberg’s claim on Joe Rogan’s show that Apple hasn’t invented anything new since the iPhone, or if it’s just a different take on a video editing app for phones. Adobe InDesign was absolutely designed to make QuarkXPress users feel at home, but it wasn’t a rip-off or clone. It was (and remains) an Adobe take on Quark-style page layout. I’m curious what those familiar with CapCut think.

Glad to see The Verge warming up to calling blatant clones “blatant clones”, though, rather than “not exactly hiding where it got its inspiration from” and “that’s not necessarily a bad thing!”

★ Monday, 20 January 2025