Jony Ive on ‘Desert Island Discs’

Desert Island Discs is a remarkably long-running BBC Radio interview program now hosted (or presented, if you will) by Lauren Laverne. The gimmick is that guests are asked to name eight songs, a book, and a “luxury item” they’d take with them if stranded on a desert island, and those picks — including playing the songs — are sprinkled throughout the interview. This week’s guest is Jony Ive, and it’s one of the best interviews with him I’ve ever encountered. Incredibly thoughtful and inspiring, and Laverne covers a lot of ground without ever seeming the least bit hurried.

A few highlights, from Ive:

I think that one of the struggles I have, though, is in some ways, I think ironically, I struggle with being present in the now because I spend so much of my life in my head in the future. The way I try to understand the future is I’m obsessed with the past. And so the bit that often gets missed out is right now.

I know that feeling.

Regarding his early years at Apple, before the reunification with NeXT and the return of Steve Jobs, Ive spoke about the company’s severe financial troubles skewing how it thought about products:

I think when you struggle, then a goal can become just commercial issues. I understand — I mean, if you’re losing lots of money, you’d like to stop losing lots of money. The problem there is it means you focus on money, and you’re normally losing money because the products aren’t right. And from ’92 to ’97, it was a very, very difficult season. One that I am so grateful for — but I still get the shivers sometimes.

The telling word Ive used in that passage is “right”. He could have said the problem was that Apple’s mid-’90s products weren’t “good”, but he didn’t. Judging them as good or bad isn’t the correct framework. It’s that they weren’t right. There’s an inherent subjectiveness to rightness. A je ne sais quoi. The original iMac that started Ive’s long and remarkably fruitful collaboration with Steve Jobs wasn’t a hit because it was good, so much as because it was so obviously right.

(The BBC’s podcast feed for Desert Island Discs seems to run about a month behind the website, alas. I nabbed the MP3 from the BBC’s web page (using Downie) and uploaded the file manually to Overcast. Apparently the episode is also now available in the the BBC’s own BBC Sounds app.)

★ Wednesday, 26 February 2025