Sam Altman and Jony Ive Introduce ‘io’, the Device-Making Partnership Between OpenAI and LoveFrom

No details on what yet, but a lovely little 9-minute video on why.

Sam Altman:

“What it means to use technology can change in a profound way. I hope we can bring some of the delight, wonder and creative spirit that I first felt using an Apple Computer 30 years ago.”

Jony Ive:

“I have a growing sense that everything I have learned over the last 30 years has led me to this moment. While I am both anxious and excited about the responsibility of the substantial work ahead, I am so grateful for the opportunity to be part of such an important collaboration. The values and vision of Sam and the teams at OpenAI and io are a rare inspiration.”

I am not a fan of the lowercase styling of “io”, but otherwise shoot this into my veins. This industry needs a heavy dose of new ideas for new devices. This is just a vibes teaser, but the vibe is a shot across the bow. It conveys grand ambition, but without pretension. To say I’m keen to get my hands on what they’re making is an understatement.

★ Wednesday, 21 May 2025