MG Siegler, Predicting Epic’s Win in the Fight to Get Fortnite Back in the App Store

MG Siegler, back on Sunday, before Judge Gonzales Rogers’s “settle this between yourselves or I’ll see you in court next week” order on Monday:

Again, Sweeney is not a moron, he has to know all of this. But why simply sit quietly when you have an excuse to poke the bear again and raise hell for your cause? So that’s what he’s doing. He wasn’t going to win the legal fight, but he could win the political one. And now he’s not going to win this legal fight, but he can win the pressure campaign. Especially important in the weeks leading up to WWDC...

If I’m him, here’s the general game plan:

  1. Re-submit Fortnite to the US App Store even though you have no legal grounds to do so. No one will care about that. They will have just read about your legal win and assume you won everything and so Fortnite can return — even though this particular aspect of the case had nothing to do with that.
  2. When Apple rejects (or refuses to rule) on the new submission, pull your app around the world under the notion that the unified apps all have to be updated in unison, including an element bringing the US back to the App Store. So yeah, blame Apple for this. It may even technically be true, but it doesn’t matter. Again, it’s a perception thing.
  3. File a new legal claim against Apple for blocking your submission in light of the recent ruling. Again, this has no legal grounds, but perhaps the Judge who issued that ruling is, in fact, pissed off enough to entertain this in some way — even if just in weighing in on it to dismiss it sympathetically, thus generating more press, instead of immediately dismissing it, legally.
  4. Give more interviews about all of the above in the coming weeks. Again, leading up to WWDC. Keep the pressure on.

I called it a double bank shot when Fortnite appeared back in the App Store, but MG described it before it happened. It worked.

★ Thursday, 22 May 2025