James Dyson Proves That Live On-Stage Demos Are Still the Best

Dyson:

Join James Dyson as he introduces the new Dyson PencilVac Fluffycones cleaner. Our latest, most advanced floorcare technology — now available in Japan.

Nine minutes, short and sweet. I watched the whole thing and loved it. If it had been pre-recorded, I bet I wouldn’t have gotten more than two or three minutes into it, even though the video would have been more polished. There’s just something compelling about a live demo, even when you’re watching on YouTube.

(The new PencilVac looks cool too, but it seems too good to be true. I’ll be interested to hear from reviewers whether it, uh, actually sucks or kinda sucks.)

★ Wednesday, 4 June 2025