Marco Arment on Apple’s Decision to Decline Appearing on The Talk Show Live From WWDC

Marco Arment, moved to write his first blog post in 11 months:

For unspecified reasons, Apple has declined to participate this year, ending what had become a beloved tradition in our community — and I can’t help but suspect that it won’t come back. (A lot has changed in the meantime.)

Maybe Apple has good reasons. Maybe not. We’ll see what their WWDC PR strategy looks like in a couple of weeks.

In the absence of any other information, it’s easy to assume that Apple no longer wants its executives to be interviewed in a human, unscripted, unedited context that may contain hard questions, and that Apple no longer feels it necessary to show their appreciation to our community and developers in this way.

I hope that’s either not the case, or it doesn’t stay the case for long.

They’ve invited members of the media to a screening of F1 The Movie Tuesday at 7:00pm in the Steve Jobs Theater. Thankfully, my press invitation from Apple has it marked as “optional”, because I have a conflict.

★ Thursday, 5 June 2025