Take That CIRP Survey on Apple Customer Device Ownership With a Giant Grain of Salt

I posted this update a bit ago, but it’s worth making a separate post so you don’t miss it if you read the original post before I added the update:

It goes without saying that any consumer survey is only as good as the surveyor. But CIRP, in particular, has posted some dubious ones, to say the least. Jeff Johnson pointed out on Mastodon that back in 2023, CIRP published a survey that claimed the Mac Pro accounted for 43 percent of all Mac desktop sales, with the Mac Mini and Mac Studio each accounting for only 4 percent each. That’s just bananas. That’s not like maybe wrong, that’s not gotta be a little wrong, that’s how could anyone publish this? wrong. It’s hard to believe anything from CIRP after they published that.

★ Friday, 6 June 2025