Joanna Stern With Craig Federighi and Greg Joswiak: ‘Apple Executives Defend Apple Intelligence, Siri and AI Strategy’

Tight 7-minute video at the WSJ (and also at YouTube):

Apple’s AI rollout has been rocky, from Siri delays to underwhelming Apple Intelligence features. WSJ’s Joanna Stern sits down with software chief Craig Federighi and marketing head Greg Joswiak to talk about the future of AI at Apple — and what the heck happened to that smarter Siri.

Update: Here’s the full 24-minute interview. Just an excellent job by Stern.

★ Tuesday, 10 June 2025