‘Liquid Glasslighting’

MG Siegler:

The underlying message that they’re trying to convey in all these interviews is clear: calm down, this isn’t a big deal, you guys are being a little crazy. And that, in turn, aims to undercut all the reporting about the turmoil within Apple — for years at this point — that has led to the situation with Siri. Sorry, the situation which they’re implying is not a situation. Though, I don’t know, normally when a company shakes up an entire team, that tends to suggest some sort of situation. That, of course, is never mentioned. Nor would you expect Apple — of all companies — to talk openly and candidly about internal challenges. But that just adds to this general wafting smell in the air.

The smell of bullshit.

★ Thursday, 12 June 2025