The iyO One

From iyO’s home page:

The iyo one is a revolutionary new kind of computer without a screen. it can run apps just like your smartphone. The key difference is you talk to it through a natural language interface.

Like I wrote yesterday, I’d never heard of iyO before. But from the description above, you can obviously see how they’d feel like the new OpenAI/LoveFrom io name stomps on their trademark. (One minor curiosity: iyO itself seems unsure how to capitalize the letters in its own name: a single cropped screenshot of their own home page shows “iyO”, “IyO”, and “iyo”.)

iyO “graduated” from X (which is entirely separate from Elon Musk’s X), Google’s “moonshot factory”, in 2021. The description there:

iyO is on a mission to bring natural language computing to billions of people. The team has created the world’s first audio computer that you can talk to like a friend. While at X, the team developed their initial prototypes. Now an independent company, iyO is creating screenless, natural language computing with mixed audio reality.

Despite having “graduated” four years ago, iyO is still only taking pre-orders for the iyO One, their ungainly-looking ear computer. ($100 seems too good to be true for what they’re promising. Update: Ah-ha, turns out $100 is just the pre-order deposit. They’re going to cost $1,000 to $1,200 if they ever actually ship, which I think is a big if — this thing has vaporware written all over it.)

Lastly, last April, iyO founder and CEO Jason Rugolo demonstrated prototypes in a 13-minute TED talk. Seems cool, but some of the features already exist with AirPods, and all of the feature could exist with AirPods. I don’t see the future of a dedicated audio computer — especially ones as ugly as these — when the entire feature set can be duplicated with smart earbuds paired to your phone.

★ Tuesday, 24 June 2025