Google Dunks on Apple Intelligence in New Pixel 10 Ad

Tom Warren:

In a new Pixel 10 ad, Google dunks on Apple’s failed promise of Siri AI improvements, with a narrator that suggests you could “just change your phone” if you bought “a new phone because of a feature that’s coming soon, but it’s been coming soon for a full year.”

The 30-second spot appeared on YouTube and X today, teasing the launch of Google’s new Pixel 10 devices on August 20th.

The whole Siri/Apple Intelligence thing has been an enormous self-inflicted embarrassment, but when it comes to Pixel phones, all I can think of is that Mad Men “I don’t think about you at all” GIF.

★ Tuesday, 5 August 2025