‘Sora’s Slop Hits Different’

MG Siegler, writing at Spyglass:

I think that’s the real revelation here. It’s less about consumption and more about creation. I previously wrote about how I was an early investor in Vine in part because it felt like it could be analogous to Instagram. Thanks in large part to filters, that app made it easy for anyone to think they were good enough to be a photographer. It didn’t matter if they were or not, they thought they were — I was one of them — so everyone posted their photos. Vine felt like it could have been that for video thanks to its clever tap-to-record mechanism. But actually, it became a network for a lot of really talented amateurs to figure out a new format for funny videos on the internet. When Twitter acquired the company and dropped the ball, TikTok took that idea and scaled it (thanks to ByteDance paying um, Meta billions of dollars for distribution, and their own very smart algorithms).

In a way, Sora feels like enabling everyone to be a TikTok creator.

I don’t want to predict if Sora is a fad or has staying power, but so far I enjoy it in a way that I haven’t enjoyed a new social network in years. It’s just fun to dash off a stupid video with no more work than a quick text prompt, and the friends I’m following are making some damn funny clips every day.

★ Wednesday, 8 October 2025