SerpApi’s Public Customer List

At the bottom of their “Use Cases” page, SerpApi lists the following companies and organizations as customers (“They trust us. You are in good company. Join them.”):

  • Airbnb
  • Nvidia
  • Meta
  • Shopify
  • Perplexity
  • KPMG
  • Ahrefs
  • Grubhub
  • Samsung
  • AI21labs
  • United Nations (!)
  • Thomson Reuters
  • BrightLocal
  • Experian

From an August 21, 2025 report in The Information (paywalled up the wazoo, alas), however:

OpenAI also isn’t the only Google rival to use SerpApi data. SerpApi’s website previously listed Apple as a customer. In addition to partnering with Google on search, the iPhone maker develops technology to power searches in Safari — a lucrative deal that the judge overseeing the DOJ case could also nix.

Was Apple removed from the list because they’re no longer (or never were?) a customer, or because they remain a customer but don’t want to be listed?

★ Thursday, 23 October 2025