Simple Rule of Thumb: AI Systems Shouldn’t Pretend to Be Human

Dave Winer:

The new Amazon Alexa with AI has the same basic problem of all AI bots, it acts as if it’s human, with a level of intimacy that you really don’t want to think about, because Alexa is in your house, with you, listening, all the time. Calling attention to an idea that there’s a pseudo-human spying on you is bad. Alexa depends on the opposite impression, that it’s just a computer. I think AI’s should give up the pretense that they’re human, and this one should be first.

Amen.

★ Monday, 24 November 2025