Alan Dye Leaves Apple for Meta, Replaced by Longtime Designer Stephen Lemay

Mark Gurman, with blockbuster news at Bloomberg:

Meta Platforms Inc. has poached Apple Inc.’s most prominent design executive in a major coup that underscores a push by the social networking giant into AI-equipped consumer devices.

The company is hiring Alan Dye, who has served as the head of Apple’s user interface design team since 2015, according to people with knowledge of the matter. Apple is replacing Dye with longtime designer Stephen Lemay, according to the people, who asked not to be identified because the personnel changes haven’t been announced.

Apple confirmed the move in a statement provided to Bloomberg News.

“Steve Lemay has played a key role in the design of every major Apple interface since 1999,” Chief Executive Officer Tim Cook said in the statement. “He has always set an extraordinarily high bar for excellence and embodies Apple’s culture of collaboration and creativity.”

It sounds like Dye chose to jump ship, and wasn’t squeezed out (as it seems with former AI chief John Giannandrea earlier this week). Gurman/Bloomberg are spinning this like a coup for Meta (headline: “Apple Design Executive Alan Dye Poached by Meta in Major Coup”), but I think this is the best personnel news at Apple in decades. Dye’s decade-long stint running Apple’s software design team has been, on the whole, terrible — and rather than getting better, the problems have been getting worse.

★ Wednesday, 3 December 2025