James Cameron’s Instructions to Theater Projectionists Regarding ‘Avatar 3: Fire and Ash’

The letter is typeset in Papyrus, the typeface for which James Cameron’s affection inspired not one but two classic SNL shorts starring Ryan Gosling — which Cameron has a good sense of humor about.

Terrence Malick’s letter accompanying Tree of Life in 2011 was plainly and humbly set in Helvetica. David Lynch’s accompanying Mulholland Drive was also in Helvetica, but in a very Lynchian way. And then there is Stanley Kubrick, whose letter to projectionists that accompanied Barry Lyndon was typeset in Futura — quite the feat in 1975. (It was almost certainly IBM’s Mid-Century typeface, a beautiful adaptation of Futura for their Executive line of typewriters.)

★ Tuesday, 16 December 2025