Michael Bierut Told Us What He Really Thinks of ITC Garamond

Michael Bierut, “I Hate ITC Garamond”, for Design Observer back in 2004:

ITC Garamond was designed in 1975 by Tony Stan for the International Typeface Corporation. Okay, let’s stop right there. I’ll admit it: the single phrase “designed in 1975 by Tony Stan” conjures up a entire world for me, a world of leisure suits, harvest gold refrigerators, and “Fly, Robin, Fly” by Silver Convention on the eight-track. A world where font designers were called “Tony” instead of “Tobias” or “Zuzana.” Is that the trouble with ITC Garamond? That it’s dated?

Maybe. Typefaces seem to live in the world differently than other designed objects. Take architecture, for example. As Paul Goldberger writes in his new book on the rebuilding of lower Manhattan, Up From Zero, “There are many phases to the relationships we have with buildings, and almost invariably they come around to acceptance.” Typefaces, on the other hand, seem to work the other way: they are enthusiastically embraced on arrival, and then they wear out their welcome. Yet there are fonts from the disco era that have been successively revived by new generations. Think of Pump, Aachen, or even Tony Stan’s own American Typewriter. But not ITC Garamond.

The most distinctive element of the typeface is its enormous lower-case x-height. In theory this improves its legibility, but only in the same way that dog poop’s creamy consistency in theory should make it more edible.

I can’t explain how it is that I’ve never linked to this piece before.

★ Thursday, 18 December 2025