Box Office Expectations for ‘Melania’

Jeremy Fuster, reporting for TheWrap:

But save for some theaters in Republican-heavy states, the film is unlikely to leave much of an impact at a slumping box office, with theatrical sources telling TheWrap that “Melania” is projected for an opening of around $3 million this weekend.

That would put it below the last right-wing documentary, the Daily Wire-produced Matt Walsh film “Am I Racist?,” which opened to $4.5 million from 1,517 locations in September 2024, finishing with a $12.3 million total that made it the highest-grossing doc that year. The highest projections are coming from NRG with an estimate of around $5 million, though audience interest polls from the company have 30% saying they are “definitely not” interested in watching the film, an unusually high count for any wide release.

These projections are with a $35 million promotional campaign, for a movie Amazon paid $40 million to purchase. (Via Taegan Goddard.)

★ Thursday, 29 January 2026