Apple in 2025: The Six Colors Report Card

Jason Snell:

It’s time for our annual look back on Apple’s performance during the past year, as seen through the eyes of writers, editors, developers, podcasters, and other people who spend an awful lot of time thinking about Apple. The whole idea here is to get a broad sense of sentiment — the “vibe in the room” — regarding the past year. (And by looking at previous survey results, we can even see how that sentiment has drifted over the course of an entire decade.)

This is the eleventh year that I’ve presented this survey to my hand-selected group. They were prompted with 14 different Apple-related subjects, and asked to rate them on a scale from 1 (worst) to 5 (best) and optionally provide text commentary per category.

I still need to polish it up a bit, but per tradition, I’ll publish my own report card shortly. In the meantime, it’s always edifying to read Snell’s summary and the average grades. You’ll never guess which category Apple flunked for 2025. (Spoiler: World Impact.)

Regarding MacOS 26 Tahoe, here are the comments from two Johns:

“Tahoe is the worst user interface update in the history of the Mac. Every change is either wrongheaded, poorly executed, or both. The Mac remains usable only because of Tahoe’s lack of ambition: it mostly alters the appearance and metrics of interface elements rather than making fundamental changes to the structure of the Mac UI. Thank goodness for that. The bad ideas embodied in Tahoe reveal an Apple design team that has abandoned the most basic principles of human-computer interaction.” —John Siracusa

“Tahoe is the worst regression in the entire history of MacOS. There are many reasons to prefer MacOS to any of its competition, but the one that has been the most consistent since System 1 in 1984 is the superiority of its user interface. There is nothing about Tahoe’s new UI that is better than its predecessor…. Fundamental principles of computer-human interaction — principles that Apple itself forged over decades — have been completely ignored.” —John Gruber

Siracusa and I didn’t say a word to each other while writing those comments. (If we had, I’d have switched to “human-computer interaction” from “computer-human interaction”.)

★ Tuesday, 24 February 2026