Research Firm Says Podcasts Have Passed AM/FM Talk Radio in Spoken-Word Listening Time

Edison Research:

In 2015, AM/FM radio accounted for 75% of the time Americans spent with spoken-word audio sources. AM/FM radio was not only the most dominant spoken-word audio listening platform, but it was fully sixty-five percentage points higher than podcasts, which accounted for 10% of listening time back then. Quarter by quarter and year over year, time spent using AM/FM radio to listen to spoken-word audio has declined significantly and shifted to time spent with podcasts. As of Q4 2025, 40% of time spent listening to spoken-word is now spent with podcasts and 39% of time is spent with AM/FM radio. Not only does radio not beat podcasts by a significant margin, it now trails the on-demand platform for spoken-word audio listening.

Most of you reading this on Daring Fireball are surely thinking what I thought when I saw this (via TechCrunch): This only happened in 2025? But it goes to show just how long it takes for media consumption habits, in the aggregate, to change.

★ Thursday, 26 February 2026