Lil Finder Guy

Basic Apple Guy:

Where I and the rest of the internet take this from here remains to be seen. All I know is that Apple should definitely keep this Lil Finder around.

But no, I do not think this is the last we’ve seen of Lil Finder Guy…

Apple’s MacBook Neo ad campaign on TikTok — and seemingly exclusive to TikTok — is the most fun they’ve had with a campaign in ages. I love it.

★ Saturday, 14 March 2026