Half a Gigabyte of Ads

Stuart Breckenridge, examining a web page at PC Gamer:

Third, this is a whopping 37MB webpage on initial load. But that’s not the worst part. In the five minutes since I started writing this post the website has downloaded almost half a gigabyte of new ads.

This is so irresponsible and unprofessional it beggars belief. Web browsers ought to defend against this. Why not cap page loads by default at, I don’t know, 5 MB? And require explicit consent to download any additional content?

★ Sunday, 22 March 2026