From the DF Archive, a Decade Ago: ‘The Industry Is Fucked Up’

Here’s a post from 2015, linking to Rene Ritchie, then still at iMore, explaining how iMore found itself serving ever worse (and more reader hostile) ads. Not much has changed regarding the state of web advertising in a decade, and iMore — once a truly great site — is defunct.

★ Monday, 23 March 2026