More on Apple’s Fun ‘Rewind’ Video

Lex Friedman (with an embedded video to prove it):

If you reverse the new Apple video that plays in “rewind,” it’s the Think Different ad music, pitched up.

Of course it is.

And, regarding that “◀︎◀︎ REW” button where the “REW” was set in bitmapped Chicago 12” but the “◀︎◀︎” was modern, Craig Hockenberry fixed it:

I pretended to be Susan Kare and fixed it, bottom is the original, top is my interpretation.

Before and after of Craig Hockenberry’s pixel art “◀︎◀︎ REW” button.

★ Wednesday, 1 April 2026