‘No, We’re Not Stupid. Our Dads Just Got Us Crummy Computers.’

Back in March 1991, Saturday Night Live ran what I consider the best Apple parody ad ever made: “McIntosh Jr.” Siracusa and I talked about it on The Talk Show this week, celebrating Apple’s 50th anniversary, so I looked it up for the show notes. Alas, this appallingly low-resolution copy hosted on Reddit is seemingly the only free-to-watch copy of it available. (If you can find — or make — a better version, let me know.) If you have a Peacock account, you can watch it in much higher quality in their SNL archive: Season 16, Episode 16, starting at 7:30, just after host Jeremy Irons’s monologue. (It rolls right into a good “Deep Thoughts by Jack Handey”.)

We just recorded tomorrow’s episode of Dithering, and Ben asked me my favorite Apple commercial of all time. I was tempted to say this one, despite the fact that it isn’t real. The best parodies are the ones that hew the closest to the truth of their subject, that exaggerate the least. And the message of “McIntosh Jr.” is, at its heart, the actual purpose of the Macintosh, and of Apple writ large. Computers that enable you to do your best work. Bicycles for the mind. And, yes, the power to crush the other kids. That’s what drew me and Siracusa to Apple computers, and keeps us drawn to them today.

★ Thursday, 2 April 2026