David Pogue: ‘Apple and Me’

David Pogue, on his new blog at Substack:

When the iPhone was about to go on sale in 2007, a thousand people lined up around the block at New York City’s Apple Store.

I’d written a parody of “My Way,” with the crazy idea of filming a music video with the participation of people standing in that line. It was a total blast; everyone in line was game. I edited the results together and uploaded it — and for six hours, ladies and gentlemen, it was the most watched video on YouTube. (It’s still there.)

Anyway. That night, I got a call from Jobs’s assistant. “I have Steve on the line,” she said. “Can you take the call?”

I was out to dinner with my family, but I said yes.

“David?” Jobs said when he came on the line. “I saw that song video you posted today.”

Oh GREAT, I thought. I steeled myself for another epic reaming by the CEO of Apple.

“I just wanted to say, it was the funniest fucking thing I’ve ever seen,” he said.

★ Thursday, 2 April 2026