Apple Settles Class Action Lawsuit Over AI Features That Were Advertised but Didn’t Ship for $250 Million

Chance Miller, 9to5Mac:

Last March, Apple was hit with a class action lawsuit after delaying the launch of the “more personalized Siri” that was first announced at WWDC 2024. Apple agreed to settle the case in December, and the full settlement terms are now available. Apple is set to pay $250 million to settle the lawsuit, equating to an estimated $25 per device. That number could reach up to $95 per device, depending on how many users submit claims. [...]

As part of the settlement, Apple is not admitting any wrongdoing. The company continues to assert that “it acted in good faith and in a manner reasonably believed to be in accordance with all applicable rules, regulations, and laws.” In a statement to 9to5Mac, an Apple spokesperson said:

Since the launch of Apple Intelligence, we have introduced dozens of features across many languages that are integrated across Apple’s platforms, relevant to what users do every day, and built with privacy protections at every step. These include Visual Intelligence, Live Translation, Writing Tools, Genmoji, Clean Up and many more.

Apple has reached a settlement to resolve claims related to the availability of two additional features. We resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.

A $25/device settlement sounds about right. Apple ran ads showing features that still haven’t shipped. That they honestly intended to somehow ship those features, as promised, doesn’t mean the ads didn’t wind up being false.

★ Tuesday, 5 May 2026