Broadcasters Urge EU to Use the DMA to Go After Smart TV Platforms, None of Which Are From European Companies

Foo Yun Chee, reporting for Reuters back on March 23:

Google, Amazon, Apple and Samsung’s smart TVs and virtual assistants should fall under the EU’s toughest tech rules because of their growing market power, the world’s largest broadcasters told EU antitrust chief Teresa Ribera on Monday.

The call by the Association of Commercial Television and Video on Demand Services in Europe (ACT) whose members include Canal+, RTL, Mediaset, ITV, Paramount+, NBCUniversal, Walt Disney, Warner Bros Discovery, Sky and TF1 Groupe underscores the battle between ​broadcasters and Big Tech for market share in a lucrative industry.

Android TV, which increased its market share from 16% to ​23% from 2019 to 2024, Amazon Fire OS whose market share rose from 5% to 12% in the same period and Samsung’s Tizen OS with its 24% market share should be designated as gatekeepers under the EU’s ​Digital Markets Act, the broadcasters said, citing data from a 2025 market study.

Apple is mentioned only in the context of voice assistants, not Apple TV 4K:

The broadcasters also voiced concerns about virtual assistants, the most ​well known of which are Amazon’s ​Alexa and Apple’s Siri, while OpenAI entered the field last year with a beta feature called Tasks for its AI chatbot ChatGPT. The European Commission has yet to label any virtual assistants as gatekeepers under the DMA. [...]

They urged Ribera to subject smart TVs and virtual assistants to the DMA on the basis of qualitative criteria even if they do not meet the quantitative benchmarks which ​are more than 45 million monthly active users and 75 billion euros ($87 ​billion) in market capitalisation.

I found this story only after posting the previous item, trying to see if there were any DMA-related actions that I’d missed under Ribera’s leadership. I didn’t find much. And this Reuters story only says the broadcasters sent Ribera a letter asking her to go after smart TV platforms and voice assistants — there’s no suggestion that Ribera intends to do so.

★ Tuesday, 12 May 2026