NYT: ‘Powered by A.I., Google Changes Its Search Box for the First Time in 25 Years’

Tripp Mickle, Kate Conger, and Brian X. Chen, opening The New York Times’s report on yesterday’s Google I/O keynote (gift link):

For 25 years, Google’s iconic search box was a long, slender bar where people typed in keywords like “World Cup.”

But over the past three years, artificial intelligence allowed people to type in longer, more complex questions like “Who are the top 24 teams in the World Cup and what chance does the United States have of advancing?”

On Tuesday, Google said the A.I. shift had inspired it to overhaul the dimensions of its search bar for the first time since 2001. The box is getting bigger and more interactive so that people can ask even longer questions and upload photographs and videos into queries.

Interesting to me that this is the Times’s biggest takeaway. But it speaks to how unchanged the google.com homepage has been since its earliest days.

In addition, people can ask follow-up questions with a chatbot on Google’s main search page. The company will also offer digital assistants, known as agents, to automate searches so that someone who may be apartment hunting can be notified of a new listing without opening a real estate site like Zillow.

Odd, to me, to paint this only in terms of user convenience (ostensible user convenience at that), and not in terms of this being a de facto attack on Zillow and the rest of the web. Later in the Times report:

Richard Kramer, a financial analyst with Arete Research, said the changes were helping Google make more money from advertising. Last year, Google’s ad clicks rose 6 percent, and it charged 7 percent more for each click. The company’s annual profit has more than doubled since 2022 to $132 billion.

“The open web is on its way out,” Mr. Kramer said, referring to the way internet traffic now often begins and ends with a visit to Google rather than visiting other sites. “With A.I., Google is reducing everyone to raw data providers.”

What an odd statement to include in the middle of an article without any acknowledgement of what a profound loss that would be, if Kramer is correct. It’s as though Kramer said that light mode is on its way out, everyone is into dark mode these days.

★ Wednesday, 20 May 2026