Apple Sports Expands to More Than 90 New Countries on Cusp of World Cup

Apple Newsroom:

Apple Sports — the free app for iPhone that gives fans access to real-time scores, stats, and more — is now available to download on the App Store in more than 170 countries and regions around the world, including more than 90 newly added markets. Designed for speed and simplicity, the app delivers a personalized experience, putting fans’ favorite teams and leagues front and center with a simple, intuitive interface designed by Apple.

Apple Sports is helping fans get ready for the World Cup by allowing them to explore tournament groupings and customize their scoreboards simply by following the entire tournament or their favorite national teams — making it easier to stay on top of key moments when the tournament kicks off in June. Following a team also enables Live Activities on a user’s iPhone Lock Screen or Apple Watch, letting them follow every moment of a match with just a quick glance.

I’ve got some gripes about certain specific aspects of Apple Sports. Like, where does one even start to explain how much is wrong with their zero-sum visualization of team stats? Has anyone ever even seen a presentation like that before? Anyone?

But overall it really is a good app. I don’t love the UI layout but I don’t hate it, either, and it is interesting. It’s a very modern layout. Apple Sports is fast to load — the primary reason Eddy Cue wanted the app in the first place — and its Live Activities are very good. It remains my go-to for “checking scores” for every sport except baseball, for which I have a much better dedicated app.

Yes, Apple promotes some of its own sports-related properties in the app occasionally. Just now I had a promotion for the F1 Canadian Grand Prix at the top. But the ads that do appear are always sports-related and never obscure content. That’s a fair deal.

I was glad when Apple Sports debuted two years ago and it’s lived on my first or second home screen ever since, depending on which sports are in season. I’m really glad Apple has stuck with it, shipping steady improvements on a regular basis. Expanding now to nearly the entire world is a big step. If you’re new to it, it might take some getting used to, but give it a shot. It stuck with me.

Still kind of curious that Apple Sports remains iPhone-only — not even an iPad version — but in a way I find that charming too. Maybe Apple is tight on money?

★ Thursday, 21 May 2026