The Talk Show: Live From WWDC
7:00pm Tuesday  •  California Theatre
Tickets Available  •  Fun Will Be Had
Apple Introduces Siri AI

Apple Newsroom yesterday:

This new version of Siri is built on Apple Intelligence, allowing Siri to draw on personal context understanding and help users find what they need in the moment across messages, emails, photos, and more. For example, users can ask Siri to find a restaurant recommendation a friend messaged them about, surface a hotel confirmation number from an old email, or pull up photos with friends and family from a recent trip. And personal context understanding extends to third-party apps when developers integrate with Spotlight.

With even more systemwide app actions, Siri AI lets users get things done across apps, like drafting an email from scratch, or editing and sharing a set of photos. Using onscreen awareness, Siri AI can answer questions related to the content on a user’s screen. For example, if a user gets a text about a potluck with friends, they can brainstorm with Siri on what to bring and then add a recipe to the Notes app.

In addition, Siri AI can use broad world knowledge to get up-to-date information from the web on virtually any topic and generate a helpful answer, such as when and where to see the next solar eclipse, or when a musician is coming to town. Users can extend almost any response from Siri into a rich conversation and ask follow-up questions.

I like the name “Siri AI”. “New Siri” wouldn’t have legs because eventually this won’t be new. This should be the dividing line between Siri as we know it and Siri as it should be. The demos I’ve seen so far (I still don’t have access on my iOS 27 testing device) are impressive. Well, impressive compared to old Siri. They’re table stakes for generative AI. But Siri AI is the only system that can draw upon your personal data in the apps on your devices, and perform actions based on the app intents supported by the apps on your devices. It is in some ways less capable than ChatGPT or Claude, but in other ways has more potential. It’s a very different approach and I think it’s the right one for Apple.

They need to execute, they need to prove this can scale, and most of all, they need to get third-party apps on board with App Intents and App Schemas. But it seems like they’re doing all of that. This is not a done deal but it is very realistic.

★ Tuesday, 9 June 2026