New in the App Store: Personalized Recommendations

Sarah Perez, writing for TechCrunch:

This week, Apple announced a series of discovery features that will personalize app recommendations based on users’ interests and behavior, providing a new way for developers to have their app discovered.

At Apple’s Worldwide Developers Conference (WWDC), the iPhone maker introduced Personalized Collections in the App Store, which will showcase recommendations tailored to the individual. These will also include new “App Notes” that explain why the specific apps were recommended to you. Starting this week, you’ll find these new personalized suggestions in various places in the App Store, including the Apps or Games tab or on the Search tab.

Via Michael Tsai, security research critics Mysk, posting on Twitter/X (XCancel link), flag that the App Store app seemingly sends analytics usage data to Apple with everything you do in the App Store app, including exactly what you type, character-by-character.

★ Tuesday, 16 June 2026