Apple’s Full Statement on Yesterday’s Price Increases

Apple, in a statement issues to the press yesterday, quoted fully by MacRumors:

The consumer electronics industry is facing an unprecedented challenge. The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today’s increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions.

I saw a few other publications quote a sentence or two from the statement, but I like to see the whole thing. It’s not long.

★ Friday, 26 June 2026