Apple Updates Advertising Services Policy With New Rules for Ads in Maps

Sarah Perez, TechCrunch:

In a newly published Apple Advertising Services policy, effective as of July 14, 2026, the iPhone maker shares its rules for advertising on Apple Maps. Notably, it prohibits the broad category of home services businesses, like plumbing, electrical, locksmith, HVAC, pest control, roofing, and general contracting services, among others. [...]

The broader policy also prohibits deceptive or profane ads, political ads, and ads featuring weapons, violence, controlled substances, defamatory material, and more.

Although Apple may expand to other ad categories over time, its initial approach positions Maps and its ads as a more curated, navigation-focused product, rather than an extension of a web search engine.

The easiest way to keep scammy and predatory ads out of Apple Maps would be, you know, not to sell ads in Apple Maps.

★ Wednesday, 15 July 2026