Roblox Set to Introduce AI Game-Building Feature, Including on iOS

Roblox executives Nick Tornow and Vlad Loktev, on the Roblox blog:

Twenty years ago, Roblox launched with a simple idea: “You make the game.” At the time, that was a radical proposition — most games were made by studios and professionals, and the idea that anyone could be a creator was far from obvious. But we believed it. And the millions of creators who built on Roblox proved it. As we look to a future where any one of Roblox’s 132 million daily active users could come up with the next hit game, we’re taking that original idea further than we ever have. Over the coming months, we’ll share a series of announcements that will give every creator a clear runway to go further and fulfill the promise of “You make the game” for more people than ever before.

Today, we’re announcing Build, a new mobile-first creation tab within the Roblox app, and a new suite of AI-powered tools within Studio for creators of every level. On July 28, we’ll begin testing these new agentic tools. With Build and Studio, creators can delegate the parts of development that don’t require their full attention.

This sounds really cool and fun. But you know what else was really cool and fun? AI coding apps that ran on iOS, like Bitrig, Replit, and Vibecode — all of which Apple put the kibosh on back in the winter. You of course are free to use any tool you want to build apps for iOS on a desktop computer, but Apple decided to disallowing building iOS apps on iOS.

But it’s OK for Roblox to allow AI-assisted game generation on iOS ... because Roblox is already so big and popular? How can Apple justify allowing Roblox to do this while disallowing anyone else?

★ Friday, 17 July 2026