Apple Announces Price Increase for Apple TV and Apple One Subscriptions

Chance Miller, 9to5Mac:

Here are the full details on the price increases:

  • Apple TV (monthly): $14.99 (up from $12.99)
  • Apple TV (annual): $119 (up from $99)
  • Apple One Individual: $21.95 (up from $19.95)

Prices for other Apple One plans are unchanged. When Apple increased the price of Apple Music last month, it also raised the Apple One Family and Apple One Premier plans, but not the Individual plan.

The higher prices go into effect today for new subscribers. Apple says existing subscribers will be notified of the price increase about a month before they are charged the new price.

Seems poetic that Tim Cook’s last action as CEO is a goose to services revenue.

★ Friday, 28 August 2026