Phil Schiller Steps Down From Running App Store and Product Events

Mark Gurman:

Apple Inc.’s Phil Schiller, one of the most visible and influential executives across both the Steve Jobs and Tim Cook eras, has stepped down from his role leading the App Store and product events.

The 66-year-old executive, who was Apple’s senior vice president of marketing until leaving that job in 2020, made the latest change in recent days, according to people with knowledge of the matter.

This is true, I’ve confirmed. (And the decision was not made “in recent days”, although the org chart change might have been.) Seems natural for this to coincide with the CEO transition. What a run for Schiller.

★ Thursday, 3 September 2026