Meta’s Muse Logomark, Designed by Jessica Hische

Bill McCool, writing at Dieline:

This past Wednesday, lettering artist, designer, and author Jessica Hische took to Threads to announce that she had worked alongside Meta’s team to create the icon and logotype for their agentic AI, Muse. Acknowledging that people would be “mad because it’s AI and Meta,” Hische sought to explain at least why she had taken the gig in the first place. Obviously, she took some flak for working with Meta. While plenty of comments voiced support, just as many chastised her for even considering the project, which I can mostly sum up as a general narrative thread of “How could you?”

FWIW, it’s pretty rich to criticize someone for working with Meta while you’re very much using a Meta product to issue said criticism. But I digress.

I like the Muse mark/icon. It’s both an obvious “M” and yet at the same time, not an “M”. It’s friendly but not un-serious.

And, as Meta chief AI officer Alexandr Wang noted today on X (not Threads), it doesn’t look like a butthole. (Yet Meta AI’s logo/icon is a little butthole-y.)

★ Tuesday, 22 September 2026