Alexandr Wang: ‘Why I’m Building Muse’

Alexandr Wang, blogging on X:

Now imagine every person on earth with a second mind beyond their own. A general manager whose whole job is to find out what you want and make sure it happens. Someone that hears the half-sentence, “I feel like there’s something more I could be doing,” and helps fill in the blanks. This might not be a genie in a bottle, but it can be someone that says, “This is the thing you’ve been dreaming of your whole life. Let’s go get it. Here’s how.” And then builds a plan. Sends the email. Makes the phone call. Finds the funding. Keeps you on schedule. Clears the way and solves all the problems it can until the human part, the wanting and the dreaming, is all that’s left.

Via Manton Reece, who writes:

This is a mission statement. It’s ambitious and clear. Compared to Meta’s usual “connecting people” pitch — which we just translate to “scale to everyone and serve ads” — this new statement from Alexandr feels almost shockingly personal and new.

★ Saturday, 26 September 2026