By John Gruber
All your customer
data in that nice
California sunnn.
Early access now!
Apple Newsroom’s “Pro and Tell” announcement week continues:
Apple today announced the new 14-inch MacBook Pro with M6, delivering even more performance, powerful on-device AI capabilities, and faster connectivity for college students, business users, creators, and more. M6 features an advanced 12-core CPU with the world’s fastest CPU core, so everything from productivity tasks to more demanding pro workflows feels incredibly fast and responsive. The 12-core GPU delivers up to 30 percent faster graphics and up to 25 percent faster AI workloads when compared to M5, making the 14-inch MacBook Pro with M6 a compelling value for users who need serious power. For those upgrading from M1, the performance gains are even more significant, with up to 11× faster graphics and up to 13× faster AI performance. With additional Neural Accelerators in the GPU and a Dual 16-core Neural Engine, M6 turns MacBook Pro into an even more powerful platform for AI — from taking advantage of Siri AI and Apple Intelligence features across apps and macOS to running LLMs locally, all while preserving user privacy. In addition, the 14-inch MacBook Pro features Wi-Fi 7 and Bluetooth 6, while superfast storage makes working with large files, exporting projects, and running demanding AI workflows fly.
Not sure about their decision to close up “superfast” there — that is not a cromulent adjective.
Anyway, this is just the base MacBook Pro, the one that’s more like a MacBook Air Plus than a true professional laptop with an M-series Pro or Max chip. This tier of MacBook Pro has only ever been offered in the smaller 14-inch size. Prices seem unchanged from the post-June-price-hike M5 models:
Base price: $2000
RAM: 16 GB: +0
24 GB: +200
32 GB: +400
SSD: 1 TB: +0
2 TB: +500
4 TB: +1500
Space black and silver colors, and nano-texture is available for $150 extra.
★ Tuesday, 27 October 2026