Guessing the Name: MacBook Studio?

Joe Rossignol, MacRumors:

A teaser video shared by Apple CEO John Ternus today hints at a potential name for the rumored MacBook models with touch-enabled OLED displays: MacBook Studio. [...]

Apple is expected to show off the new MacBooks to selected tech reporters and content creators at an experience in Los Angeles at 10 a.m. Pacific Time today, and that is the home of Hollywood movie studios after all.

I went to bed last night thinking “MacBook Studio” was the best guess. I woke up this morning feeling like it was a name worth betting on. It just fits. There’s a Mac Studio desktop, Studio Display monitor, and Apple’s suite of pro software tools is named Creator Studio — and they just announced big updates to that yesterday. As I suggested yesterday, these should be a new MacBook line, not the new MacBook Pros.

If this is the name, Rossignol gets the Being Right Point for calling it.

(A bunch of readers chimed in to suggest “MacBook Touch”. That wouldn’t work for the same reasons that Apple didn’t even consider calling the Duo the “iPhone Fold”. Yes, they used “Touch” for the iPod Touch of yore, but (a) that was a different era, and (b) that was such a mediocre product name that most consumers referred to it by the wrong name, “iTouch”. Apple likes names that evoke a feeling, not that describe a specific feature of the product.)

Update: Welp, never mind.

★ Wednesday, 28 October 2026