Burying the Lede

Reuters headline: “Vimeo Revenue Jumps 54 Percent in 2018, Paying Subscribers Near 1 Million”.

Sounds good, but five paragraphs down we get this:

Although Vimeo’s revenue is expected to rise “20 to 30 percent in the near-term,” according to its Chief Executive Anjali Sud, the video service is far from making a profit as it burns cash on product development and aggressive marketing to popularize its brand.

Vimeo started 15 years ago and still aren’t close to running in the black.

★ Monday, 11 February 2019