Apple Netbook Claim Chowder

Two days ago, Apple announced its financial results for the quarter ended September 26. The company sold 3 million Macs, of which 2.3 million were laptops, and booked $1.67 billion in profit. Not one of those 2.3 million laptops was a “netbook”.

14 October 2008, Doug Aamoth at CrunchGear: “Five Reasons Why an Apple Netbook Is a No-Brainer”:

When asked today about the possibility of an Apple netbook, Steve Jobs said something to the effect of, “The market is just getting started — we’ll see how it goes.”

Huh? Here’s how the netbook market’s going, Steve: pretty much every major computer company has a netbook but you. Apple’s a prime candidate for a netbook, too.

20 January 2009, Brian Caulfield at Forbes: “Apple’s Real Problem: Netbooks:

The real problem is how Apple’s portfolio of expensive gear — particularly notebooks — will fare as the recession starts to bite.

21 January 2009, Brian X. Chen at Wired Gadget Lab: “Apple Still Oblivious to Netbook Opportunity”. Amazingly, ten months later, they remain equally oblivious.

18 March 2009, Shane O’Neill at PC World: “Recession Breathes Life Into Windows PCs as Apple Gasps for Air”:

At this point, I’m going to stop asking when Apple will acknowledge these dark days we live in because I think the answer is never. Maybe Apple should just be a bull market company. When times are lean, it should pack up like a traveling carnival or disappear like a baseball team in winter and not come back until everybody’s rich and happy again.

24 March 2009, Scott Moritz at “Apple’s Netbook Foray Will Flop

Nonetheless, design hubris and slumping sales will cause Apple to tap a hot segment of computer market.

So Apple will be forced to enter the “netbook” market due to slumping MacBook sales, eh?

19 August 2009, Charles Moore at The Apple Blog: “Lack of Netbook, Price Hurting Apple in This Year’s Back-to-School Market”. That would be the back-to-school period which just ended, with Apple selling 2.3 million laptops at an average price of $1,265.

As Jason Snell put it, imagine how much money Apple could have lost if only it had a netbook.