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Linked List: August 27, 2005

Saturday, 27 August 2005

Search Engine Spam or Text Ad? 

Tim O’Reilly:

I do recognize that Google’s preferred form of advertising — context-relevant ads via Adwords — is a real advance in making ads useful and targeted. However, at least so far, our experience has been that Adwords revenue will not even remotely make up for the other forms of advertising we carry on our sites. So our alternatives are to: a) convert the sites from advertising to subscription, b) continue to support them via advertising, or c) shut them down.

The Long Tail: “Just Enough Piracy” 

Chris Anderson:

The lesson from these examples is that zero-percent piracy is not only unattainable, it’s economically suboptimal. If your content is uncrackable, it means you’ve probably locked the market down so tight that even honest consumers are being inconvenienced.

Brad Choate: MT 3.2 and LightTPD/FastCGI 

Brad Choate:

One of the other exciting features of MT 3.2 is some improvements we made for persistent Perl environments. As such, we are providing some preliminary support for FastCGI. MT 3.2 can now run under LightTPD and FastCGI.

This is terrific news for MT users with a high volume of comment traffic.