Linked List: February 5, 2011

Saturday, 5 February 2011

Super Bowl Commercials on Devour 

If I were running a big-budget commercial during the Super Bowl, I wouldn’t post it to YouTube before the game. But apparently I don’t understand advertising, because a bunch of them are already up.

Fun With Numbers 

Bruno Fernandezs on ITG’s claim that 15 percent of Galaxy Tabs have been returned vs. Samsung’s retort that “less than 2 percent” have been returned:

What if Samsung’s number is based on their distribution shipments of “2 million” units and the report numbers are based on actual sales (what stores would report). Let’s assume the “under 2%” is 1.8% to give them some wiggle room.

That means 36000 returns on 2 million units. For which 36000 is 16% of 225000 units. (100/16 = 6.25 × 36k = 225k)

That could mean only 225k units have actually been sold to customers, of which 36k have been returned. Or 250k if you use exactly 2% in calculation above.

In either case, it sounds like a runaway success to me.

Samsung could straighten all of this out in a minute if they’d just say how many Galaxy Tabs have actually been sold to customers.

Mis-Quotable 

The Macalope, on the back-and-forth over just how many Samsung Galaxy Tabs have been sold (and how many have been returned), and the jackass CEO of Netgear, Patrick Lo.