Linked List: June 11, 2013

Tuesday, 11 June 2013

Ben Thompson on Tim Cook ★: Ben Thompson:

The truth about the greatest commercial of all time — Think Different — is that the intended audience was Apple itself. Jobs took over a demoralized company on the precipice of bankruptcy, and reminded them that they were special, and, that Jobs was special. It was the beginning of a new chapter.

“Designed in California” should absolutely be seen in the same light. This is a commercial for Apple on the occasion of a new chapter; we just get to see it.
‘Designed by Apple’ ★: “There are a thousand ‘no’s’ for every ‘yes’.”
Generosity of Perspective ★: Thoughtful critique of iOS 7 from Frank Chimero:

This morning, I watched the videos of the iOS 7 interface again, and I saw a bunch of rushed designers unable to stabilize an uneven interface. It’s worth remembering that Ive took over Human Interface only 7 months ago, and they redesigned the whole phone in that time. Straight up: seven months is a ridiculous deadline.
iOS 7: Instead of Flatness, We Got Depth ★: Astute take on iOS 7’s design by Kelsey Campbell-Dollaghan, writing for Gizmodo:

The predicted rebirth Susan Kare’s original black-and-white OS design, it ain’t. Actually, let’s just ban using the term “flat” altogether for this post. The iOS 7 we met today was full of what Jony Ive called “new types of depth.” Alongside a poppy, neon-and-pastel color scheme, the icons, apps, and homescreen of iOS 7 are full of layering and dimensionality. There are also entirely new types of animation: from a screen that uses the accelerometer to adjust in parallax, to beautiful new animated weather icons.
All the Apple News (In Brief) ★: Great overview of yesterday’s news, useful both if you were busy yesterday, or if you just need a reminder of everything that was announced.