Four Snappy New iPhone X Apple Pay Ads

It’s funny that these debuted the day after I called for Apple to release new Apple Pay commercials, and all four of these are very clever — they each tell a complete story in about 10 seconds. But I don’t think they solve the problem of educating about just what Apple Pay is, and especially why it’s more secure than using a credit or debit card.

What I’m thinking Apple ought to do to get Apple Pay skeptics on board is create a series of explain-it-to-me-like-I-have-no-idea-what-it-is spots like the original iPhone ads.

Update: This video on Apple’s YouTube channel is more along the lines of what I think they need to put on TV, at least content-wise.

★ Wednesday, 4 April 2018