Linked List: October 17, 2018

Wednesday, 17 October 2018

Q4 Daring Fireball Sponsorships 

The schedule is mostly open for DF sponsorships through the end of the year. If you’ve got a product or service you want to promote to DF’s savvy audience, get in touch. Weekly sponsorships now include both a sponsored post in the DF RSS feed at the start of the week and the display ad you see over there in the sidebar. Sponsors have been reporting great results from this combination.

Special: The sponsorship for this current week remains open. Act quickly and you can scoop it up at a discount.

Also, The Talk Show is largely sold out through the end of the year, but does have a few openings remaining. I think the show is a great opportunity for smaller indie companies — hardware or software. Get in touch with Neat.fm for details, or with me directly if you want to work out a deal for a combination of a weekly sponsorship and a podcast spot.

Lawsuit Claims Facebook Inflated Ad Metrics Up to 900 Percent 

Ethan Baron:

Not only did Facebook inflate ad-watching metrics by up to 900 percent, it knew for more than a year that its average-viewership estimates were wrong and kept quiet about it, a new legal filing claims.

A group of small advertisers suing the Menlo Park social media titan alleged in the filing that Facebook “induced” advertisers to buy video ads on its platform because advertisers believed Facebook users were watching video ads for longer than they actually were.

That “unethical, unscrupulous” behavior by Facebook constituted fraud because it was “likely to deceive” advertisers, the filing alleged.

If true, Facebook’s big “pivot” to video was really a scam. Again, Facebook is looking more and more like a criminal enterprise. A Silicon Valley racket.