‘Encyclopedia Netflixia’

Jason Snell:

In the aftermath I’ve seen lots of folks stepping up to defend Encyclopedia Britannica(!) and Netflix. Maybe Greenblatt’s statement isn’t the most artfully worded. If you want to point and laugh, Nelson style, you can. Netflix is wildly successful… it’s not just a brand, it’s a powerful cultural force, the kind that can fill thrift stores after the launch of a show about de-cluttering, when it’s not winning multiple Academy Awards.

But I think I understand what Greenblatt is getting at.

Interesting counterpoint to my short take the other day. I think what Greenblatt was trying to say is that Netflix doesn’t have a premium brand, not that they don’t have a brand, period. I think that’s still very debatable, but not ridiculous.

Monday, 11 March 2019